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Jewelry FAQ

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The 4Cs for Diamonds

The four factors influencing prices of diamonds – 4Cs...
2012/05/08

The primary reference for selecting diamonds - Perfect proportion

I recently saw an edible oil advertisement on television, where the actress sat in a chair reading a magazine, and she said “Perfect proportion” when seeing an enlarged front view photo of a bare diam...
2012/05/08

Is Hearts on Fire really the Ideal Cut in the world?

An advertising slogan has deeply rooted the position of diamond products in consumers’ hearts....
2012/05/08

IDEAL CUT

The Ideal Cut was proposed by Mr. Marcel Tolkowsky in 1919. He believed the ideal cut approach for diamond must be able to fully demonstrate the characteristics of its best brilliance and dispersion, ...
2012/05/08
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